May 30, 2023
Project manager and leading journalist of Komsomolskaya Pravda Galina Sapozhnikova.  Photo: Olesya NOSOVA

Project manager and leading journalist of Komsomolskaya Pravda Galina Sapozhnikova. Photo: Olesya NOSOVA

In Yekaterinburg, at the site of the Ural State Economic University (USUE), within the framework of the XIII Eurasian Economic Youth Forum, a Media Forum is being held, organized with the support of the Komsomolskaya Pravda media group. On April 26, the leading journalists of the media group presented the School of Journalism and New Media. This is a new educational project from Komsomolskaya Pravda.

“Komsomolskaya Pravda” is called the “alma mater of modern Russian journalism” for a reason. Hundreds of outstanding correspondents passed through its editorial office, as if through a forge of cadres. Now they will share their experience with colleagues from the regions.

Editor-in-chief of the video production of Komsomolskaya Pravda Alexandra Lyabina.  Photo: Alexey BULATOV

Editor-in-chief of the video production of Komsomolskaya Pravda Alexandra Lyabina. Photo: Alexey BULATOV

– We start from today. We will start working quite closely, – said the project manager, columnist for Komsomolskaya Pravda, Honored Journalist of the Russian Federation Galina Sapozhnikova. – How it will look: we will have a series of master classes. Firstly, Media Day – journalists from the regions undergo a 1-2 day training in the editorial office. Secondly, “Mediadesant” – journalists of “Komsomolskaya Pravda” go to a two-day seminar in the region. Thirdly, “Mediachef” – the editorial staff conducts a series of training seminars and master classes in a particular region on a regular basis. “Media Lab” – a one-day training on a specific topic and “Media of the Future” – an online school for journalists.

After the presentation, the audience was given two master classes. At the first one, they talked about how to promote your video on social networks for a million views.

“If you are a media outlet, we recommend that you work with as many social networks as possible,” advises Aleksandra Lyabina, editor-in-chief of Komsomolskaya Pravda video production. – What distinguishes a roller-millionaire? The video should have a strong beginning. In 15 seconds, he must hook the viewer. The video should be built using the Storytelling method. That is, the presentation of information should cause an emotional reaction.

According to Alexandra Lyabina, the content of the video is not always important. It can be a plot about a high-profile crime, just a love story of famous people, or a story about how to write “takeaway coffee” or “takeaway coffee” correctly. The main thing is to approach the editing and writing of the video correctly. Then the content, as they say, will “go” to the audience.

At her master class Galina Sapozhnikova “Forbidden Techniques in Journalism. Where a Man Ends and a Journalist Begins” shared her professional experience and techniques with her colleagues.

“I have been working for 30 years at Komsomolskaya Pravda,” Galina Sapozhnikova introduced herself to the audience. – Was a correspondent in the Baltic countries, accredited in Finland and Sweden. Worked in crime journalism. She studied with the founder of investigative journalism, the American newspaper Miami Herald. I did a frank interview with Berezovsky when he left for London. I was on the Maidan and saw how in Ukraine they began to make the former guard of the Sobibor concentration camp a hero.

Galina Sapozhnikova told her colleagues how to get information in a hopeless situation and use every chance, how not to become a participant in events, but remain a journalist, and how to make professional luck your ally.

Recall that the Media Forum is held within the framework of the XIII Eurasian Economic Youth Forum from April 24 to 28. At the plenary session, which took place the day before, the editor-in-chief, director general of the Komsomolskaya Pravda media group, Olesya Nosova, spoke. The EEFM organizer is the Ural State University of Economics.

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